July 7, 2007

''Poketo teshuu''


Jason is well-prepared for the next blocked nasal passage...


Thank the maker for those Japanese companies that send employees to advertise their products at stations all over Japan. Companies employ people to stand outside station entrances to handout promotional tissue packets. These are usually a normal tissue packet with an advertising slip on one side. When you come to Japan you will realize how handy these tissues become (i.e. there are no hand towels in most restrooms).


I don��t know about other countries, but I do know that we do not have this type of advertising in Australia. I think it is because in Australia we have more ads on TV then Japan. So in addition to TV advertising, Japanese companies have invented different promotional ways which are also efficient. And with pocket tissues you get free stuff. How great is that.


That��s all for me this month, I will keep updating you with fresh information about life in Japan.


Jason Davidson